Brand consulting is a service that goes beyond formal design, focusing on deriving Problem Statements for projects and providing solutions. This process includes OCKHAMS' DDD (Data-Driven Designing), involving interdisciplinary research that combines academic papers, big data research, and brand research. It proceeds after discussions to determine the feasibility of achieving the best results from the perspectives of clients, consumers, and the brand. Collaboration with the client is absolutely essential in the project. The form of this service can take the shape of a service map or design deliverables.